Winter Market Goes to Town!
Each year, The Umbrella Arts Center comes alive with festive holiday energy during Winter Market, which brings thousands of visitors to Concord during the first weekend of December.
But 2020 year is different.
In this extraordinary season, we've reimagined it as an opportunity to safely connect artisans, retail and hospitality businesses with holiday celebrants.
Instead of hosting a market at 40 Stow Street, “Winter Market Goes to Town” invites businesses to partner with The Umbrella, enlivening four Concord retail districts with art. Downtown, the Depot, Nine Acre Corner, and West Concord will become a moveable festival of holiday arts, attracting shoppers and tourists from throughout the region.
Much as in past Art Walks, participating businesses will be paired with an Umbrella Artist, displaying their artwork and contact information at their establishment. The Umbrella, Concord Together, and the Town will regionally publicize the retailer and artist partnerships -- not just for a weekend, but throughout an extended holiday retail season.
We see this as a win-win-win opportunity -- not only for our growing community of attendees to support local artists and SMBs with their holiday spending, but to expand a cherished town tradition offering distinctive, unique and personally impactful gift shopping opportunities.
If you're an Umbrella Artist or local business interested in participating, please contact us! If you're a supporter, please stop back soon to learn about all the artist-business partnerships that will be waiting to welcoming you around town!
Meanwhile, enjoy below some scenes from last year's Wniter Market -- the first to be held in our new building!
Special thanks to David Rosen for photos of last year's Winter Market