Winter Market Goes to Town!
Each year, The Umbrella Arts Center comes alive with festive holiday energy during Winter Market, which brings thousands of visitors to Concord during the first weekend of December. But for this extraordinary 2020 season, we've reimagined it as an opportunity to safely connect artisans, retail and hospitality businesses with holiday celebrants.
Instead of hosting a market at 40 Stow Street, “Winter Market Goes to Town” connects area businesses hosting Umbrella Artists to enliven four Concord retail districts with art. Downtown, the Depot, Nine Acre Corner, and West Concord will become a moveable festival of holiday arts, attracting shoppers and tourists from throughout the region -- not just for a weekend, but throughout an extended holiday retail season!
We see this as a win-win-win opportunity -- not only for our growing community of attendees to support local artists and SMBs with their holiday spending, but to expand a cherished town tradition offering distinctive, unique and personally impactful gift shopping opportunities. Please take time to connect with these artist-business partners that are waiting to welcome you -- around town and online -- throughout this holiday season!
Click below to view the interactive map!
Special thanks to David Rosen for photos of last year's Winter Market -- the first to be held in our new building!